Brevo's Free Plan Is Two Limits Wearing One Name

Brevo's free plan allows 300 email sends per day and stores up to 100,000 contacts. It includes one marketing seat, two languages, Aura AI and email support. Automation stops at 2,000 contacts, A/B testing and landing pages are paid features, and removing the Brevo logo requires an upgrade.¹

This is the most unusual free tier in the category. The send allowance is daily rather than monthly, and the contact storage is effectively unlimited for most small businesses.

Those two numbers make Brevo look like the most generous platform here. The features wrapped around them are where the plan becomes ordinary.²

What you actually get

The plan ladder above it is steep and clear. Standard sits at $18 monthly, Professional at $499, Enterprise from $2,499.

How 300 a day actually behaves

Three hundred a day is roughly 9,000 a month, which is eighteen times Mailchimp's free allowance and three and a half times MailerLite's.

Because the cap is daily, the shape of your sending matters. A daily newsletter to 300 readers fits perfectly. A weekly newsletter to 2,000 readers does not fit at all, because one campaign exceeds the day.

This is an important distinction. Brevo's free tier rewards frequent small sends and penalises infrequent large ones, which is the opposite of almost every other platform here.

For a list under 300, the practical limit is simply how often you want to write. For a list above 300, every campaign takes more than one day to clear.

One hundred thousand contacts does not mean 100,000 recipients

The storage figure is often misread. Brevo counts contacts in the database, not contacts you can email in one campaign under the daily allowance.

What it does mean is that you can import a large list, segment it, and keep it without paying storage fees. That is genuinely useful for anyone consolidating several old lists.

It also means the free tier stays free as the list grows, which is not true of Kit's 10,000 ceiling or Mailchimp's wall at 250.

The automation ceiling at 2,000 contacts

Automation is the sharpest hidden limit. Flows run while your contact count is under 2,000, and stop being usable above it.

For a new business this is generous: 2,000 contacts is several years of growth for most.

For an established business migrating from another platform, it means a welcome sequence that has worked for years will quietly become a paid feature the day the list crosses 2,000.

What is missing on free

No A/B testing, which is an odd omission given that Brevo's paid tiers lead with it.

No landing pages. The form builder exists, but a standalone hosted page does not.

No logo removal. Every campaign carries Brevo branding, and removal is a paid add-on rather than a plan feature, which is unusual.

SMS and WhatsApp credits are also separate purchases, not included in any tier.

How it compares

MailerLite gives 2,500 monthly emails against Brevo's roughly 9,000, but includes two seats and a landing page.

Kit goes further on subscribers with 10,000 and no send cap, at the cost of a single basic automation.

Mailchimp is not really in this conversation at 250 contacts and 500 monthly sends.

HubSpot is the other free tier built around a contact record rather than an inbox, and it sends far less at 2,000 a month. Brevo wins on email volume; HubSpot wins on pipeline.

Brevo wins on raw capacity and loses on polish. That trade is consistent across the whole product.

When it is enough

A business sending daily or near-daily to a list under 300. This is the workflow the tier is shaped for.

Transactional email alongside marketing, since Brevo handles both from one account and the free tier covers the transactional volume for a small site.

A list being consolidated before launch, where storage matters and sending volume does not yet.

When it stops being enough

Any campaign to more than 300 people that needs to go out in one day. The daily cap makes this impossible, not slow.

The moment you need A/B testing on subject lines, or a hosted landing page, or the Brevo logo off your footer.

Automation breaking at 2,000 contacts is the quiet one. If your flows are load-bearing, price Starter at $9 a month well before you reach that number rather than after.

Frequently asked questions

How many emails can I send on Brevo's free plan?
300 per day. There is no separate monthly cap published for the free tier.

Does Brevo really store 100,000 contacts for free?
Yes. Contact storage is separate from send volume, so a large list can sit on the free tier without charge.

What is the 2,000-contact automation limit?
Marketing automation is included on free only while the contact count stays below 2,000. Above that, automation requires a paid plan.

Can I remove Brevo branding on the free plan?
No. Logo removal is a paid add-on available on paid tiers.

Does Brevo's free plan include a credit card requirement?
No. The free plan does not require payment details.

Is Brevo better than Mailchimp for a small list?
On allowance, considerably. On template quality and brand polish, Mailchimp still has the edge.

Send allowances, contact storage and feature availability verified against Brevo's pricing page and the pricing plans help article on 20 October 2026. The help article was used for the 100,000-contact storage figure, which the pricing page volume selector does not state directly.

Sources

1. Brevo pricing: www.brevo.com/pricing. Used for: 300 sends per day, 100,000 stored contacts and the paid ladder.
2. Brevo help: about pricing plans: help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans.

All sources are the vendor's own plan or documentation pages, checked on 20 October 2026. Plan terms change without notice, so confirm current limits before you rely on them.