> ## Content Index > Fetch the complete content index at: https://efreedirectory.com/llms.txt > Use this file to discover other available public pages before exploring further. # Search Console Now Shows AI Impressions, and Every Site Can See Them - URL: https://efreedirectory.com/search-console-ai-impressions-free/ - Published: 2026-11-08T10:48:07.000Z - Updated: 2026-11-08T10:48:47.000Z - Description: The one measurement a site owner can get for free, and it explains a pattern this site has been living through since October. - Author: Alpesh Gevariya - Tags: tool, Developer & Code **Google's Generative AI performance report in Search Console became available to all websites worldwide on 31 August 2026\. It shows impressions for AI Overviews and AI Mode, broken down by page, country, device and date. It does not show clicks, click-through rate, average position or query data, and Google has given no timeline for adding them.**[1](#sources) The report launched on 3 June 2026 to a subset of sites, which for a while meant most publishers could read about it and not use it. The August expansion ended that. Every verified property now has access, and the empty state is itself a signal.[2](#sources) ## What the report does and does not give you | Dimension | Available | Notes | | --------------------------- | --------- | ------------------------------------------------------- | | Impressions in AI Overviews | Yes | Counted when a link to your site appears in the feature | | Impressions in AI Mode | Yes | Combined with AI Overviews, not separable | | Pages | Yes | Grouped by canonical URL, after redirects | | Countries | Yes | Country where the search originated | | Devices | Yes | Desktop, tablet or mobile | | Dates | Yes | Hourly to monthly, Pacific time | | Clicks, CTR, position | No | Not in the report at all | | Query data | No | No search terms behind the impressions | **Prices measured on 27 October 2026.** Vendor plan terms, allowances and prices change without notice, so treat every figure on this page as a dated snapshot rather than a permanent fact. Where a number here differs from the vendor's own pricing page, the vendor's page is correct and the figure above is simply older than it. Two mechanics matter before you read anything into the numbers. The chart aggregates by property rather than by URL. If two pages from the same site appear in one AI answer, that is a single impression. Add a URL filter and the chart switches to URL aggregation, so the same traffic reports differently depending on how you look at it. AI Overviews and AI Mode are not separable. The report treats them as one surface with one impression count, which means the most obvious question, whether a page is being pulled into the answer box or the conversational tab, has no answer in this data. ## Why the report can be empty, and what that means Google's own documentation explains the empty state directly: the report does not appear when a site has not received enough impressions in generative AI features. That is a threshold rather than a bug. The documentation also names a cause that is easy to overlook. A site can be excluded from Search generative AI features by its own settings, in which case it is ineligible for display regardless of how good its content is. Anyone diagnosing a flat zero should check that before rewriting anything. Search Labs experiments are excluded from the data, and the newest numbers are preliminary, marked with a dotted line on the chart and liable to change within hours. ## Where this leaves the site owner The honest summary is that Google has given publishers one number and withheld the four that would make it useful. Impressions without clicks tells you that your page was selected as a grounding source, which is a genuine quality signal, and it cannot tell you whether anyone arrived. For a site with traffic, the report answers a specific question well: what share of my visibility is inside AI features rather than the classic results. Google states that generative AI impressions are included in the overall performance report as well, so the two can be compared. A site whose total impressions rise while its clicks fall now has a way to attribute the gap. For a small site the arithmetic is simpler and bleaker. If every one of your impressions sits inside an AI feature, the report confirms you are being read and never visited. That is the situation this directory has been in for weeks: 521 impressions across a seven-day window, zero clicks, and no way to tell from Search Console alone how much of that total came from AI surfaces. ## The companion change at IETF Four months after the report, Google announced it will support a shared AI training control in robots.txt, built on AIPREF work at the IETF, with support targeted for 2027. The mechanism is a single policy token rather than a per-vendor directive. If a site opts out of training using the token and does not explicitly name Google-Extended, Google plans to read that as if Google-Extended had been disallowed. Other providers can interpret it the same way. Existing vendor-specific controls keep working alongside it. One line in Google's announcement deserves attention: websites that specifically allow Google-Extended are eligible to appear in responses and receive clicks via grounding in Gemini Apps. That is the trade stated plainly. Allowing training access is the price of being citable in Gemini, and it is a separate question from whether you appear in AI Overviews. Read together, the two announcements describe a direction. Reporting arrives first, in impressions only. Controls arrive second, and a year later. Between them sits a publisher who can see that AI features are showing their content and cannot see what it is worth. ## What to do with the report this week Open the report and check whether it exists for your property. Absence is data: either the site is under the impression threshold or it has excluded itself. If it does exist, sort by page and look for the mismatch. A page with high AI impressions and no clicks in the ordinary report is doing the job AI features reward and earning nothing. A page with clicks and no AI impressions is ranking conventionally. Then compare the two totals. If AI impressions are a large share of overall impressions, the decline in click-through rate is structural rather than a content problem, and no amount of rewriting fixes it. That conclusion is worth reaching before commissioning a rewrite programme, which is exactly the mistake a report of impressions alone can tempt you into. First-party reporting matters for a second reason this month. [Semrush ended Copilot tracking in its Enterprise AIO on 9 November](https://efreedirectory.com/semrush-copilot-tracking-ended/) because Microsoft's access rules stopped it collecting the data. Vendor dashboards can be withdrawn; a report Google publishes about your own property cannot. ## Frequently asked questions **Who has access to the Generative AI performance report?** All websites worldwide, since 31 August 2026. **Does it show clicks from AI Overviews?** No. The report carries impressions only, with no clicks, CTR, position or query data. **Can I separate AI Overviews from AI Mode?** No. Both surfaces are combined in a single impression count. **Why is my report empty?** Usually because the site has not received enough impressions in generative AI features, or because it has been excluded from them in its settings. **How does the chart count impressions?** By property. Two of your pages in one AI answer count as one impression unless you apply a URL filter. **When can I use the shared robots.txt training control?** Google says it aims to support it along with other AI providers in 2027. *The 31 August 2026 worldwide rollout, the impression-only metric set, the pages, countries, devices and dates dimensions, the property-level aggregation, the empty-state explanation, the exclusion setting, the Search Labs exclusion and the preliminary data marker verified in Google's* [*Generative AI performance report documentation*](https://support.google.com/webmasters/answer/16984139?ref=efreedirectory.com) *and the* [*3 June 2026 launch announcement*](https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports?ref=efreedirectory.com)*. The shared AIPREF training token, the Google-Extended interpretation and the 2027 target verified in Google's* [*30 October 2026 post*](https://developers.google.com/search/blog/2026/10/ai-training-control?ref=efreedirectory.com)*, all read on 8 November 2026.* ## Sources 1. Search Console Help: Generative AI performance report (Search): [support.google.com/webmasters/answer/16984139](https://support.google.com/webmasters/answer/16984139?ref=efreedirectory.com). Used for: Worldwide rollout on 31 August 2026, impression-only metrics, the four dimensions, property versus URL aggregation, the empty-state threshold and the exclusion setting. 2. Google Search Central: Introducing Search Generative AI performance reports, 3 June 2026: [developers.google.com/search/blog/2026/06/gen-ai-performance-reports](https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports?ref=efreedirectory.com). Used for: The 3 June 2026 launch, the initial subset rollout and the impressions, pages, countries, devices and dates data set. 3. Google Search Central: Supporting a shared AI training control, 30 October 2026: [developers.google.com/search/blog/2026/10/ai-training-control](https://developers.google.com/search/blog/2026/10/ai-training-control?ref=efreedirectory.com). Used for: The shared AIPREF training token, the Google-Extended interpretation and the 2027 support target. *All sources are the vendor's own plan or documentation pages, checked on 27 October 2026\. Plan terms change without notice, so confirm current limits before you rely on them.*